DuPont Nutrition and Health Presents the First Ever Ice Cream Carnival to Ahmedabad 8th September 2018 | 3-10pm | Alpha One Mall, Ahmedabad (Gujarat, India)
DuPont conducted a consumer activity primarily for its Ice-cream and Frozen Dessert clients in one of its top markets – Ahmedabad, the largest city in Gujarat Aimed at introducing the consumers to the most innovative products, the Carnival encouraged its clients to offer products that were yet to be launched in the market at subsidized cost.
n 8th September, a few of Gujarat’s top customers of DuPont customers delighted consumers with premium products and innovations. Being the first of its kind, the ice cream carnival served as a platform, of DuPont’s continuous commitment to build and support the ice cream industry growth story in India. One of the objectives of the event was also to receive direct feedback and understanding of consumer preferences and their evolving taste palettes to develop new flavors and formats for the next season. 10 customers offered more than 30 premium and innovative ice-creams.
Making it a 3600 campaign, Outdoor, Radio and Digital media channels were chosen to ensure reach for the event. Pre-event Press release added to the coverage. Major prominent regional and national media were invited for the event. The media experienced the carnival first-hand, interacted with the customers, audience and DuPont management to understand more about DuPont and the objective of the carnival.
Consumer engagement quotient soared rocket-high with delicious ice cream contests and engagement activities. Children and families for the gotthe opportunity to take part in a variety of fun games, making it an absolute fun filled evening. Several lucky contestants also won loads of freebies by participating in various activities at the carnival.
The venue was chosen keeping in mind, the audience – Alpha One Mall attracts the most upmarket and happening crowd from Ahmedabad.Individual Canopies were set for each customer along with a stage and activities area for contests, and fun activities.