Today is the era of digitalization. Being a business entity or astart-up, you need to affix a social anchor to sustain in this technological world.It has been observed that more and more people are becoming techno-savvy these days which means more of yourcustomers are digitalizing and so should you.
Marketing today largely comprises of online marketing, social media marketing, search engine marketing, and search engine optimization, apart from traditional marketing. So being a commercial player, youneed to make a social presence. This generates thenecessity ofa social media manager or digital marketing agency.They are the ones whooptimize theadvancing needs tocreate a powerful online value proposition. However, before hiring a digital marketing agency, you need to keep some points in mind.
now your company's expectations and needs- Before hiring any digital marketing consultant, try to understand yourself.Define your expectations, weaknesses, and strengths, the investment you would make through such partnerships, the amount of service you would require, etc.
List your marketing requirements and target audience- Make a list of services you would want an agency to take up. Recognize the audience you would engage through different channels like search, social, email marketing, blogs, etc.
Check the websites-An agency's website gives the most truthful image of what the agency is. Skimming off the blogs would posturize their ideas and practices. Evaluating their portfolio would help you rate theirversatility, brand serving and core competencies. Go through the case studies, testimonials and client recommendations to know their efficiency.Study their tools and certifications, awards and press coverageto understand their calibre and achievements.
Do confirmthat the agency specializes in your niche. Refer to the work it has accomplished in your field. Consultingco-fellows of your niche or derivingdata from their previous clients could help know them even better.
Go through the review sites that give insights about agencies.
You can even draw feedback through the Twitter Comments or any of their social media account.
After the quest, you need to know their potency. For this, you could contact the respective digital marketing agency through RFP (request for proposal) where you can exchange your advertising objectives, financial requirements and contractual stipulations. You could allot them an assignment and draw judgement and make reviews. Askthose questionnaires that you find important to be answered.
Term Partnership- The agency is a part of your team now. Encourage a transparent and open relationship to get better results. Ensure proper accountability, share the workload, give timely feedback, entertain the complaints, provide reliable solutions and help the company and agency both succeed equitably.
Hold a meeting where both get an opportunity to understand each other.Tend to be fair and genuine. Spill off your expectations and offer an equal opportunity at the other end.