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Search Engine Marketing

Maximizing Your Online Potential with CrimsonCobalt agency's Search Engine Marketing Strategies.

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What is Search Engine Marketing?

Search engine marketing, or SEM, places paid advertisements on search engine results on pages for specific keywords related to a business’s products or services. SEM offers opportunities to increase search visibility and improve brand recognition, and it can be especially effective when combined with SEO strategies. However, many brands may require assistance in understanding SEM.

At CrimsonCobalt Digital, our SEM experts use a pay-per-click (PPC) model to optimize ad performance, improve Quality Scores, and drive traffic and conversions to your website. Quality Score is a measurement used by search engines to determine the relevance and quality of your paid search ads. The more relevant your ads are to your target audience, the less you will be charged for each click and conversion.

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Display Ads

Display ads encompass text, image, or video-based advertisements across various websites and social media platforms. Display advertising can effectively drive conversions by directing users to a landing page. Depending on your goals, there are several types of display ads, including:
Banner Ads
Banner ads are image-based advertisements that aim to direct visitors from the host site to your website. These ads can be charged per impression, click, or action. Our display advertising agency specializes in creating compelling banner ads that combine static and animated media to grab attention and drive clicks, resulting in a higher impact.
Video Ads
At CrimsonCobalt’s display advertising agency, we create engaging video ads that captivate users’ attention and feature strong calls to action to drive clicks and conversions. Through YouTube marketing and social media advertising platforms, video ads allow marketers to immerse their brands into users’ browsing experiences.
Interstitial Ads
Interstitial ads are full-screen display ads that appear interactively before users are directed to the page they initially requested. Our SEM experts are skilled in identifying the best timing and placement to insert your interstitial ads to generate maximum clicks and engagement.
Rich Media
Besides traditional ads, our display advertising services incorporate rich media to boost engagement rates by adding creativity and interactivity to your campaigns.

Google Shopping Ads

Google Shopping is a powerful advertising platform that can help eCommerce businesses increase their sales and revenue. Product Listing Ads (PLAs), or Google Shopping ads, appear within Google search results when a user searches for a specific product.

At CrimsonCobalt Digital, our SEM experts will segment your Google Shopping ads based on user intent and create two distinct campaigns for branded and non-branded searches. As a trusted SEM company, we are committed to ensuring your pricing is competitive. We employ various strategies to optimize your product data, such as intelligent bids and extensively testing bids. Additionally, we incorporate relevant keywords into your product title to help your ads reach your target audience more effectively.

Contact our search marketing agency to learn how we can help you drive more traffic and sales to your business through Google Shopping ads.

Remarketing Ads

Remarketing is an effective advertising strategy that enables your business to reach out to users who have previously shown interest in your products or services.

Google AdWords is a widely used platform for implementing remarketing campaigns. It allows businesses to customize their targeting and ad placement based on user’s previous interactions with their website or app. After collecting information about visitors’ browsing habits, our remarketing services use this data to display targeted ads to these users as they browse the internet, read news sites, or watch YouTube videos. By utilizing AdWords and other remarketing tools, we can help your business reach out to users who have already shown interest in your products or services, improving your chances of driving conversions and increasing revenue.

Should you invest in Remarketing campaigns?

At CrimsonCobalt, our remarketing agency specializes in setting up and optimizing AdWord remarketing campaigns to enhance your online and offline sales process, increase conversion rates, and target specific customer segments with a lower cost per action (CPA). With our expertise in remarketing, we can help you keep your brand top of mind and bring potential customers back to your website for another chance to convert.

YouTube Marketing

With over 2 billion users worldwide, YouTube is the second most popular website after Google. Investing in YouTube video advertising is crucial to increase your audience reach. YouTube advertising entails creating compelling video ads and optimizing them to capture the attention of potential customers who might be less familiar with your brand. There are various types of YouTube video advertising available that can help you enhance your marketing efforts:

TrueView Ads
Skippable TrueView ads are the most frequently used type of YouTube video ads, where you are only charged when viewers watch or interact with your ads. These ads can range from 12 seconds to 6 minutes in length. Non-skippable ads are typically shorter, lasting between 15 and 20 seconds.
Pre-roll Ads
Pre-roll YouTube video advertising is excellent for promoting new products or significant events like webinars or course enrollments. Videos played before, during, or after the main video are pre-roll ads. These ads usually last for 15-20 seconds, providing an opportunity to showcase your unique value proposition. Additionally, non-skippable pre-roll YouTube video ads run for 10 minutes or longer.
Video Discovery Ads
In-Display ads are YouTube video ads that can appear on the search results page, the YouTube homepage, or as related videos on YouTube watch pages. They can also be placed on websites that purchase Google video ad space or in the Google Display Network (GDN). On the other hand, In-Stream Ads are a type of YouTube video ad that appears before the selected video plays on YouTube.
Bumper ads are the briefest type of YouTube video ads, with just six seconds. They can supplement more extensive video campaigns, such as promoting new product launches or events. Using this short time effectively conveys your brand message and encourages viewers to take the desired action is essential.

Reach a larger audience and drive more sales for your business with YouTube video advertising. Contact our search engine marketing company to learn how we can assist you with your YouTube marketing initiatives.

Why is search engine marketing important?

Begin your search engine marketing journey with PPC today! Contact CrimsonCobalt Digital to discuss your specific search engine marketing requirements and services.

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Improved Brand Recognition

Carefully selecting and bidding on the most relevant keywords for your business can help increase awareness and bring quick visibility to your products and services, with your brand name featured prominently in the ad headline, display URL, and description. This can lead to improved brand recognition and higher visibility for your business.

Audience Targeting

Audience targeting can make or break your Google SEM campaign. With over 30 billion Google searches conducted monthly, less than 0.1% of these global searches may be relevant to your target audience. By leveraging SEM PPC and its targeting options, such as geo-targeting, ad scheduling, and device targeting, you can boost your ad’s performance and ensure that the right audience sees it.

Actual Performance

Search engine advertising provides comprehensive analytics and campaign data, enabling you to assess your ads’ performance based on metrics such as click-through rate (CTR), clicks, impressions, and more. You can analyze which ads, regions, and devices have been most effective in driving results, giving you tangible insights to optimize your campaigns for better performance.

Increased Conversions

A significant advantage of Google SEM ads is their capability to produce almost instant outcomes with a positive ROI. However, continuous search advertising and campaign optimization are essential to ensure ongoing growth. You can generate new sales and conversions on the same day by employing effective search engine marketing strategies.

Greater Campaign Control

With search engine marketing, you have greater control over your budget, campaign scope, and brand messaging, which allows you to exercise greater control over your advertising campaign. In contrast to SEO, where search engines determine the display of organic search results, Google search advertising permits you to manage various elements, including calls-to-action (CTAs), ad schedules, and audience targeting.

Improved Organic Traffic

Starting with a search engine, over 93% of brand experiences occur, and enhancing your search visibility can position your brand where most customers are likely to be.

Why Choose CrimsonCobalt's Search Engine Marketing Services?

CrimsonCobalt Digital is a reputable search marketing agency that specializes in boosting brand visibility and search engine rankings. With a proven track record spanning 9 years, we have successfully assisted clients across diverse industries worldwide in achieving their digital marketing objectives.

We employ various techniques to ensure that our clients achieve superior results. This means that all of our campaigns go through a rigorous process:

Keyword research and strategy
Our team classifies keywords based on their search intent, value, volume, and specificity of your brand offerings. We also conduct competitor analysis to broaden your keyword list and identify keyword themes that correspond with the browsing patterns of your target audience.
Social Media Advertising
Paid advertising on social media platforms such as Facebook, Instagram, and LinkedIn enables businesses to showcase their ads to specific audience segments with a high potential for making purchases. By teaming up with a reliable search marketing company like CrimsonCobalt, businesses can leverage integrated social media paid advertising and YouTube video marketing services to boost brand visibility and draw in more leads
Landing Page Conversion
Revamp your website and increase lead generation with the support of our proficient SEM consultants. Our search marketing experts produce personalized content that caters to your target audience, incorporates powerful headlines and calls to action, and includes captivating visuals that connect with your visitors.
Paid Search Advertising
Paid search advertising is a powerful tool for achieving immediate results and generating leads.Our team performs extensive keyword research, segments ad groups based on search intent, identify negative keywords, creates compelling ad copies, and tracks paid search visitors to enhance your Quality Score and ad ranking.
Remarketing and retargeting campaigns
Keep your brand at the forefront of potential customers’ minds and achieve cost-effective results with our remarketing campaigns. Our expert team will set up tracking codes, target specific audience segments, and create engaging ad copy to encourage high-value prospects to engage with your brand again.

In addition to this, CrimsonCobalt also offers exclusive services:

Dedicated Accounts Managers
CrimsonCobalt Digital offers a personalized and proactive approach to project management, with dedicated account managers working closely with you from start to finish. Our team is always available to address any questions or concerns, and we provide regular consultations to ensure that you get the most out of your YouTube video marketing efforts
Detailed analytics and reporting
Stay knowledgeable and control your online presence with CrimsonCobalt Digital. Utilizing advanced software, we generate monthly reports that include updates, challenges, and successes Our transparent reporting ensures you have all the information you need to make informed decisions about your marketing efforts.

Our Approach

It harnesses the full power of the four points in the buying cycle.

Customers may need to be made aware that companies have solutions.
Discovering the options of existing solutions and how their needs might be fulfilled.
Comparing different products to determine the value and finding the best quality for the best price.
The customer finalizes a decision and makes a transaction.

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More about the services

SEM services can be highly customized to fit individual businesses' unique needs and goals. Some standard services offered by SEM agencies include:

Keyword Research

Keyword research involves identifying the most relevant and high-traffic keywords and phrases for a business’s products or services.

Paid Search

Paid search advertising includes creating and managing PPC campaigns on search engines such as Google, Bing, and Yahoo.

On-Page Optimization

On-page optimization involves optimizing a website’s content, structure, and metadata to improve its relevance and visibility in search results.

Off-Page Optimization

This involves building high-quality backlinks to a website, which can help improve its authority and ranking in search results

Analytics & Reporting

This involves tracking and analyzing website traffic, user behavior, and campaign performance data to refine and improve SEM strategies continually. Businesses that invest in SEM services can benefit from increased visibility, improved website traffic and conversions, and a better overall return on investment (ROI) for their digital marketing efforts.

Frequently asked questions

Still unsure? Check our FAQ for clarity.

It is generally accepted among subject-matter experts that it takes four to six months to start seeing organic improvements from your SEO efforts: “While there is no set answer, websites can typically see results in 4 to 6 months.”

Determining the cost of SEM is a complex task as it varies depending on several factors. However, the estimated cost could be between $500 to $10,000 per month, which could fluctuate based on your specific requirements and budget.

Search engine marketing is meant to supplement only some of your other marketing efforts. Instead, it complements nearly every other form of advertising or marketing by engaging customers when they search for your products and services. You already know that your TV, radio, direct response, print, or outdoor campaigns can build awareness for your brand. To maximize the effectiveness of those programs and fully leverage your marketing spend, your brand also needs to be present when customers are searching for the products and services you advertise elsewhere. They could be led to a competitor’s site instead of yours. Additionally, a strong presence in search engines can expose customers to your brand who have never heard of you but are searching for something they saw advertised by one of your competitors.

A search engine ad is a paid advertisement that appears on a search engine results page (SERP) in response to a search query. Ads are typically displayed at the top or bottom of the SERP and are marked as “Ad” or “Sponsored.”

In SEM, advertisers bid on specific keywords or phrases they want their ads to appear for in search results. The highest bidder for a given keyword or phrase will typically display their ad at the top of the search results page.

Quality Score is a metric used by search engines to evaluate the relevance and quality of a search ad and the landing page it leads to. A higher Quality Score can lead to lower advertising costs and improved ad position on the search results page.

Several metrics can be used to measure the effectiveness of SEM campaigns, including click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). These metrics can be tracked and analyzed using analytics and reporting tools.

It depends on your objectives, of course. A good search engine marketer should be able to understand your goals and customize a program to meet them. Some companies are simply looking for more traffic to their website. Others need more leads as efficiently as possible. Set at least one conversion goal regardless of your objectives and measure your online and offline marketing efforts against it. Calculate your ideal cost per conversion and keep tweaking your programs until you are in your goal range.

This isn’t a “set it and forgets it” proposition. Never let your programs run on autopilot. Changes in search engine ranking algorithms, competitors’ PPC bids, blog posts, or other user-generated content can affect your SEM program immediately. Monitor your SEM campaigns and make frequent adjustments to keep yourself on track to accomplishing your objectives.

Now that you have the basics down, you are one step closer to building your business by tapping into the power of search engines. It will soon become a very effective weapon in your arsenal and should help increase your visibility beyond your wildest expectations.

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